How to Book a Hotel

The SXSW Housing Department books the best selection of Austin hotels at the best available rates during SXSW. Many hotels sell out every year so be sure to check out our availability page for hotels, rates and amenities. Check this site often, as availability changes regularily.

Important information about SXSW Housing's booking & cancellation policies, as well as instructions on hotel payment is found at our Hotel Payment, Policies & Penalties page.

I am registered and ready to book my hotel room:

You can book your room one of two ways:

  1. The Shopping Cart: Registrants can book a room, change an existing reservation or cancel housing entirely via the same shopping cart used to purchase a registration. Log in, click on the SXSW tab, and choose “SXSW Hotels” at the bottom of the drop down menu. The cart will list all badges that have been purchased along with a link to “Request Hotel” next to each new registrant. Using the shopping cart is recommended for companies who are submitting multiple hotel requests for multiple registrants.

  2. SXsocial Account: Registrants can book a room, change an existing reservation or cancel housing entirely via their SXsocial account. The "Welcome to SXsocial" e-mail sent after a registration is purchased contains a unique code to link a current SXSW registration with the registrant's SXsocial account. Registrants can then log into their existing SXsocial account, or they can create one. Click the "Hotels" tab at the top of the page to submit a hotel request or edit an existing reservation.

See our FAQ page if you’re booking accommodations for someone else and for tips to book a large group.

I have not registered for the current season:

To book a room at SXSW’s group rate, you must first register for the conference(s) you plan on attending. After purchasing your registration, your shopping cart will immediately provide you with a unique link to submit your hotel request. SXSW Housing is unable to book or hold a room prior to the guest being registered. Remember, rooms sell out quickly, so make your hotel request early to access the most availability.

I plan on registering for the current season but haven't yet because:

I'm waiting to see if my session/ film/ press credential application is accepted

The SXSW Housing department protects a limited number of rooms for these registrants. They are first-come, first-served among those respective groups. Once your participation is confirmed and you are registered for the conference, you may book your hotel from those blocks at that time. SXSW Housing cannot book or hold any room until you are registered.

Be sure you're familiar with Film, Music and Interactive speaker invitations, Film submissions and press credential applications, including timelines for applications and acceptances. If you are interested in checking the status of your application, please contact the respective department directly.

I'm negotiating marketing, exhibition or sponsorship participation that isn't complete

The SXSW Housing Department holds a certain number of rooms for our marketing & sponsor clients. They are first-come, first-served among those respective groups. Once your sales or sponsor agreement has been signed & paid, your SXSW marketing representative will provide you with the tools you need to make hotel reservations for both your registrants and your trade show workers.

The SXSW Housing department cannot book or hold any rooms until you’ve finalized your participation. The sooner you’ve solidified your sponsorship, exhibitor or Marketing participation the sooner you’ll be able to secure your housing.

I fit into one of these categories instead:

I have applied to an artist showcase

Bands who are invited to showcase at SXSW will be able to use their Artist Info page to book hotel rooms at discounted rates for band members, tour managers and road crew once they have been officially invited. SXSW Housing holds back a certain number of rooms at desirable hotels for artists. They are first-come, first-served among all artists.

All showcase applicants will have the opportunity to purchase a badge at the lowest discounted rate, whether the artist is accepted or not, so we recommend waiting to receive your status notification before purchasing a badge. You will be able to follow the instructions for registrants at that time.

Please note: Artist managers, label reps and other non-road-crew may not book a room through the Artist Info page. If you are representing a band, you must register and book your hotel room from the same shopping cart you used to purchase your registration.

I have applied & been officially invited to showcase

Once you receive your official email invitation and sign your performance agreement, you may book rooms for band members, tour managers and road crew. Log into your Artist Info page to sign your performance agreement. Once you accept your performance agreement, you’ll be given access to make your hotel requests for band members and road crew.

Please note: Artist managers, label reps and other “non-road-crew” may not book a room through the Artist Info page. If you are representing a band, you must register and book your hotel room via your registration.

I am receiving a Trade Show Worker Pass

Trade show workers who are not registering because they are receiving their company's Trade Show Worker Passes can find instructions for booking rooms in their Exhibitor Admin page. That link is provided by your company's SXSW marketing representative.