Before launching SXsports in 2013, Feferman spent years behind the scenes in the Entertainment industry, where she nearly perfected the art of #PublicistFace. This condition, upon which a PR professional is captured on camera unaware, and therefore making no effort to mask their expression at that particular moment in time, usually occurs in the background and/or near proximity of famous people.
Example A: The "I Had No Idea I Was in the Shot"
Example B: The "Background Creeper of Nostalgic Icons"
Example C: The "Explaining Something to the Talent Who Isn't Listening To You"