Lance Hosey SXSW Eco is pleased to announce Keynote Speaker Lance Hosey, President & CEO of GreenBlue and author of The Shape of Green: Aesthetics, Ecology and Design, as well as the Startup Showcase semifinalists, and the launch of the SXSW Eco schedule!

Keynote Speaker Lance Hosey will draw a complete picture of aesthetics, ecology and design based on his latest book, The Shape of Green. From products to cities, at every degree of scale, Hosey outlines a clear set of principles that integrates laws of good design into the necessary realm of sustainability. Hosey will answer the question, “Does going green change the face of design or only its content?” The answer integrates principles of good design into the vital needs of sustainable design. His philosophy and guidelines are firmly rooted in the belief that aesthetic attraction isn’t a superficial concern - it’s an environmental imperative. He believes that, “Beauty could save the planet.” Learn more about Hosey's Keynote here.

SXSW Eco Startup Showcase is proud to unveil the semifinalist startups at SXSW Eco's Startup Showcase presented by Austin Technology Clean Energy Incubator and Austin Energy. Chosen from applicants from around the globe, these game-changing companies are set to disrupt a broad array of sectors within the cleantech space, including: agriculture, air, energy, green building, recycling, transportation and water. Click here to find out who will be presenting at the SXSW Eco Startup Showcase.

The SXSW Eco 2012 schedule is now live at schedule.sxsweco.com. With over 130 sessions workgroups and special events to choose from--our online schedule organizes a busy three days of inspiring keynotes, cutting edge panels and networking events. Start building your schedule now.

Excited about this year's event? Register to attend now and book your hotel. We look forward to seeing you in October!