SXSW Music Gear Expo

Photo by Merrick Ales

The SXSW Music Gear Expo offers a unique opportunity to connect with thousands of musicians and gear enthusiasts from all over the world.

In addition to the much loved expo portion, which includes a unique mix of indie and established manufacturers, the show will feature a number of special activations: the Stompbox, the new Synthesizer Space and the App Annex plus the Gear Lounge, Gear Expo Store and Flatstock Stage, where up and coming SXSW bands perform each afternoon.

Open to all registrants, showcasing artists and the general public, the Expo has become the key destination for musicians, buyers, gear and tech aficionados at SXSW. It is located adjacent to the popular Flatstock Poster Show on Level 1 of the Austin Convention Center.

The SXSW Music Gear Expo hosts a unique range of companies, from established names in the industry to independently owned up-and-comers. View the 2016 exhibitors.


Thursday, March 17 | 2:00pm - 6:00pm
Friday, March 18 | 11:00am - 6:00pm
Saturday, March 19 | 11:00am - 6:00pm


Austin Convention Center, ​Exhibit Hall 4, ​Level 1

How to Attend

Open to all badge types. Open to the public with free SXSW Guest Pass. Available at

Get Involved

Contact us or apply here for more information on how to exhibit.

SXSW Music Gear Expo 2015 Gallery

The Gear Expo at SXSW 2015. Photo by Randy and Jackie Smith The Gear Expo at SXSW 2015. Photo my Merrick Ales The Gear Expo at SXSW 2015. Photo my Merrick Ales The Gear Expo at SXSW 2015. Photo my Merrick Ales
The Gear Expo at SXSW 2015. Photo by Randy and Jackie Smith. The Gear Expo at SXSW 2015. Photo by Merrick Ales. The Gear Expo at SXSW 2015. Photo by Merrick Ales

Unique Features

Les Paul's Big Sound Experience

The legendary Les Paul is known as the father of the electric guitar and modern recording technology. ​Th​e​​​​ state-of-the-art Les Paul Big Sound Experience ​ ​comes to the Music Gear Expo for 2016, featuring interactive exhibits​,​ ​sound and technology innovations.

StompBox Exhibit

This is a guitar player's paradise! The Stompbox showcases hundreds of pedals from the top manufacturers that you can plug in and play. Bring your own guitar or borrow one! Curated by The Deli Magazine and SXSW.

Shred Shed

Visitors can crank it up in The Shred Shed presented by Paul Reed Smith Guitars, a space outfitted with a soundproof booth, amps and guitars. Guitarists can walk in, shut the door, plug in and shred away!

Music Gear Expo Store

From a set of strings, a pair of drumsticks, a cable or guitar repair for last minute showcasing artists needs to the gear shopper looking for a new guitar, the Gear Expo Store (the only gear store in downtown Austin during SXSW) has it all. It’s run by our friends from Strait Music and offers a wide range of accessories and a great selection of instruments, as well as instrument repair.

Synth Space

Sample dozens of synthesizers, from analog to modular, new and vintage. It will blow your mind to try them all. Oscillate, modulate and sequence. This year we are hosting two Synth Spaces, presented by I/O and The Deli Magazine.

Music Gear Expo Lounge

A comfortable place to take a break from exploring the gear expo floor. Swing by, take a load off, utilize the free wi-fi, check out unique photo exhibits and more!

Top Photo by Merrick Ales