Trade show

The Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors ranging from promising startups to established industry leaders.

Trade show

Trade Show at SXSW 2017 - Photo by Michael Caulfield

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As the largest exhibition at SXSW, the Trade Show enhances and complements conference programming with endless unexpected discovery opportunities. In no other place at SXSW will you find this many creative businesses and organizations together in one place. In fact, 2017 brought together more than 300 exhibitors.

Several areas located throughout the Trade Show feature content aimed to promote discovery, education, and inspiration.

Pitch Stage

The Trade Show Pitch Stage is an opportunity for exhibitors to present their products and services to SXSW attendees in an exciting, fast-paced live showcase. Each hour features a high-powered showcase of exhibitors grouped by theme. Stop by for exciting demos, fun giveaways, and networking after the pitches.

Next Stage

Next Stage draws inspiration from the creative industries to feature presentations and performances that span the focus of Interactive, Film, and Music. These sessions showcase the inventive, emerging talent participating at SXSW, including cross-industry panels with diverse speakers and intimate showcases from official SXSW artists.

Exhibitor Meet and Greets

Exhibitors will have the chance to participate in hourly Meet and Greet slots during the Trade Show. Each participating exhibitor is encouraged to provide food, drink, and other fun amenities for registrants and will be listed in SXSW schedules as the featured exhibitor of the hour. This rotating event provides exhibitors with an opportunity to network with attendees and will replace the traditional Trade Show Block Party.

Come & Capture

With a focus on the evolving landscape of digital filmmaking, Come & Capture is a platform for manufacturers, filmmakers, and app developers to highlight their new tools for capturing and creating content.

Future of Food

Like other industries, the food industry is transforming because of new, innovative technology. The Future of Food showcases the companies that are reinventing the food system for the 21st century.

Health Pavilion

The Health Pavilion is the place to interact with and learn about inventive technologies that are changing the face of health and healthcare.

Meet Up Pavilion

Come by the Meet Up Pavilion for some casual networking with other professionals while exploring a range of topics from the Interactive, Film, and Music industries.

Startup Central

Startup Central spotlights the best and brightest up-and-coming businesses from all industries and sectors including mobile apps, 3D printing, SaaS, FinTech, and more.

Style Lab

Focusing on wearable technologies, fashion apps, the future of retail, and innovative design, the Style Lab centers on the intersection between fashion and technology.

VR/AR Experience

The VR/AR Experience is a new, hands-on area of the Trade Show and lets attendees test out a selection of the latest and greatest in virtual and augmented reality technologies.

International Pavilion

Experience the next level of innovation and creativity from across the globe at the International Pavilion, where delegates from six continents converge to discuss promising trends of the future.

Social Impact Pavilion

Meet the companies that are driving social innovation, raising awareness, and making a real difference in the lives of people all over the world.


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