2014 SXSW Session Preview: Where Do Sports Fans Choose to Watch Their Favorite Teams?

Written by Andrew McNeill | Wednesday, Nov 13, 2013

Lots of great programming for SXsports 2014

Advances in technology make it easier every day to enjoy sports from the comfort of your living room. From large, high-definition TVs to creative second screen experiences and a full suite of games from services like NFL Sunday Ticket, NBA League Pass and more, there are more and more strong reasons to stay home (thus making it harder and harder for teams to motivate fans to make the trip to the stadium). When you factor in the traffic to get to the game, price of admission and every other fee involved (parking, concessions, $8 beer), it seems like a no-brainer to enjoy the game from the comfort of your own living room.

Several of the proposals we received in the SXSW PanelPicker and interest from companies since the SXsports seem to reflect the trend to at-homing viewing. One confirmed session for SXsports, “Arena vs. Couch: The Battle of Game Day Experience,” seeks to address how teams can create an experience worthy of the hoops fans jump through for the sake of watching a game in-person. According to the description for this panel: The future of sports entertainment will be determined by how teams, media companies and tech upstarts package experiences to engage fans. Is it software-driven stadiums or HD and the second screen? And how do we keep the authenticity of the stadium experience in the era of pull-to-refresh iPhones and iPads? Speakers will explain how they think about applying technology, social and the good old-fashioned roar of the crowd to attract fans to their experiences -- in venue and out.”

Speakers on “Battle of Game Day Experience” include Bryan Srabian, a 17-year sports industry executive who now serves as Director of Social Media for the San Francisco Giants and Jordan Maleh, who is Director of Digital Marketing for the University of Michigan Wolverines.

To attend this session, you’ll need a SXSW Interactive, Film, Gold or Platinum badge.

In addition to the already confirmed sessions at SXsports, more daytime programming will be released later this month. Stay tuned to SXSW.com for more.