SXSW is excited to partner with Nike this year. Follow @NikeFuel to see how the Nike+ community is using the Nike+ FuelBand at SXSW. Life is a sport and, whether it's going for a morning run, walking to the local BBQ, rushing to the next panel, or dancing the night away, we look forward to seeing who can make it count during their time here.

 #SXSWCOUNTS

Image Courtesy of the USA Network Tonight, the USA Network invites you into the world of GRACELAND; a place where nothing is what it seems; where deception is second nature and your lies are your life.

Network and relax with complimentary cocktails, performances from Totally Enormous Extinct Dinosaurs (DJ set), Aeroplane and Ian Edgar, and meet the cast of GRACELAND.

Image courtesy Kloos & Co Medien GmbH

The hilarious cross-cultural documentary And Who Taught You To Drive? has been delighting audiences at SXSW Film, and we're pleased to announce that one of the subjects of the film, Jacob Cates, will be in attendance for tonight's screening, 10:45pm in the Violet Crown. Come and say hi! Add the event to your schedule here.

SXSW GO®, presented by Showtime, is the official mobile app for getting the most out of attending SXSW 2013. The app allows you to view/build/share your schedule, network with other Attendees, navigate the trade show, stay connected to the social world and more!

New for 2013 is "Trending Now", Showtime's guide to the top locations, eateries, and bars around the city. Check out this new feature under the Experience section of SXSW GO.

Download the SXSW GO 2013 App now! Click the buttons below to download the iPhone, iPad, or Android.

NI at SXSW Film, 'Good Vibrations' with Terri Hooley

NI at SXSW is the collective brand for Northern Ireland’s Film, Music and Interactive presence at South By Southwest. Across those three sectors 25 companies have made the trip across, including a delegation around the film, Good Vibrations, celebrating Terri Hooley and the birth of punk in Northern Ireland with its North American premiere today.

NI at SXSW Artist, Tim Wheeler Also making the journey over, interactive companies such as Inflyte, a mobile music promotion platform, plus emerging and established bands across genres from techno to folk to shoegaze post-punk.

The party will celebrate all three strands of Northern Ireland’s creative industries and will feature live performances from Tim Wheeler (Ash), Psycatron, The Lost Brothers and Girls Names.

NI at SXSW Monday, March 11th
8pm-late
Latitude 30

Email info@nisxsw.com to RSVP

Join King.com – the maker of one of the leading social games on Facebook and mobile – for gaming on Rainey St.! The games maker is hosting their SXSW mixer tonight at Clive Bar along with social media and brand partners, and global ad agencies.

SXSW Eco Light Garden at Republic Square Park. photo by Scott Wilcox

Welcome, welcome to Day Four of the SXSW. Music registration opens today and it's always fascinating how as soon as that reset button gets pushed, the jeans get tighter, the facial hair increases, and we turn the beat around.

Information Station

• SXSW Convergence continues today. Music registrants can head to the Long Center after they pick up their badges and see some killer programming. Shaq! They Might Be Giants! Wut?! Film and IA peeps, you've been converging for days, right?

Image Courtesy of GE Need a caffeine fix? Don’t forget to visit GE’s ‘Brilliant Brew’ - a new kind of coffee food truck with hi-tech software enhanced coffee making.

Stop by and see the two ‘Barista Bots’, robots with facial detection software – they will transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam.

Every day the SXSW Staff have been taking loads of fun and interesting shots around the festival. We've been posting them to our super groovy Flickr Group (which you should join -- and post to -- as well, because photographical evidence = huzzah!).

Here's a brief rundown of the first few days at SXSW (from top to bottom, left to right):

Image courtesy the filmmaker

One of Filmmaker Magazine's "25 New Faces of Independent Film," Hannah Fidell is a graduate of the New School and writer and director of A Teacher, her first feature film. A product of the Brooklyn-Austin corridor, Hannah knows the Austin landscape well enough to have already identified two of its most abundant and cherished natural resources: the Alamo Drafthouse and sunlight. Both, as far as most here are concerned, life itself.