Image Courtesy of A&E

Interactive registrants, don’t forget to sign up to attend the special premiere of A&E's Bates Motel.

Attendees will get a first look at the series and following the screening, Guy Slattery, EVP of Marketing for A&E Network, will sit down with executive producer Carlton Cuse (Lost) for a discussion and Q&A – providing a unique view into the show’s back story and creation.

photo by Merrick Ales

Welcome to Day Three of totally awesome stuff. Following you'll find some highlights of today's offerings.

HGTV bring the noise in 2013! This year’s Paste party at SXSW will be bigger than ever. Four days. 44 bands. Two stages. Free drinks.

HGTV has teamed up with Paste for their ninth annual party at SXSW March 13-16. With 11 bands per day, the lineup includes both some of the festival’s most exciting veteran performers including Billy Bragg, Buddy Miller & Jim Lauderdale, Josh Ritter and The Zombies, as well as newcomers like Foxygen, The Lone Bellow and GUARDS. The SXSW Official four-day party will be held at one of 6th Street’s biggest music venues, The Stage on Sixth (508 E. 6th Street), from noon to 6pm.

Click here for more info!

Nathan Fillion in all his Nathan Fillion glory at today's Much Ado screening.

Some of tonight's lovely activities for your perusal...

Party Time, Excellent!

• SXSW Film Happy Hour at the InterContinental Bar presented by Blackmagic Design. When I heard about this at a pre-fest meeting I totes wanted to go. I can't so you should go for me.
  5pm-7pm, InterContinental Bar.
• SXSW Eco and Geostellar Launch Party. Fight for your right to… save the earth!
  6pm-9pm, Blackheart.

Image Courtesy of IEEE

The Next Stage is packed with high-tech entertainment and learning opportunities in 2013. On March 10th Heather Knight explains the philosophy behind social robotics in Charismatic Machines & Robot Technology. Leveraging her extensive research, Heather will shed light on the ways psychology, behavior system design and art influences the positive evolution of charismatic technology.

Image courtesy Paul Bardigjy

A brand new venue for SXSW 2013, the Topfer Theater at ZACH is an essential, key destination for the full SXSW experience.

The striking new venue is the latest addition to the 78 year old ZACH, an Austin icon.. The 420-seat venue will host Midnighter Premieres, Red Carpets and more; world premiere screenings at the Topfer include Some Girl(s), Gus and Hours

 

photo by Luke Fontana

James Adomian is now 33-1/3 and the record has started to skip a bit.

James Adomian was born in Omaha but currently resides in New York City.

James Adomian was a finalist on Last Comic Standing and is pretty genius with the impressions. If you don't believe me, peep this.

Image Courtesy of GE

There’s going to be a new coffee brewing at SXSW this week.

GE invites you to Brilliant Brew, a new kind of coffee food truck with hi-tech, software enhanced coffee making. Come see two Barista Bots, robots with facial detection software, transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam.