Image Courtesy of USA NetworkUSA Network invites you into the world of GRACELAND; a place where nothing is what it seems; where deception is second nature and your lies are your life.

Enjoy complimentary cocktails, performances from Totally Enormous Extinct Dinosaurs (DJ set), Aeroplane and Ian Edgar, and meet the cast of GRACELAND.

March 11 (9pm-1am) at Austin Museum of Art (AMOA-Arthouse).

Image courtesy of Chevrolet.

Chevrolet is back for another year as a SXSW Super Sponsor with exciting plans across SXSWeek.

In a nod to the interactive spirit of SXSW, Chevrolet will provide opportunities for registrants to interact with the latest Chevrolet vehicles - like the 2013 Malibu - through the Catch-a-Chevy and Drive-a-Chevy programs. The interactive experience with Chevy vehicles won't end at a free ride or a simple test drive though, registrants will be able to get a hands-on look into the Chevrolet's newest innovative technologies, discover music they love, and explore the ins and outs of SXSW.

Interactive Opening Night Party. photo by Katie King

Welcome, welcome to the second day of the 27th SXSW! We hope you're pacing yourself because man alive, there's some good stuff on today.

Today's Informationals

Image courtesy Lifeway Foods

If you walk away from reading this with one thing, Lifeway Foods would like it to be this: kefir is not yogurt. So what is kefir? Well, like yogurt, kefir is a low-fat cultured dairy food rich in calcium and protein. Unlike yogurt, kefir is made with 12 different live & active cultures, and it’s cultured for 14 hours, giving it a higher probiotic count than yogurt and an effervescent, tangy flavor. (Seven to 10 billion units in a serving – dang!)

Adam Cayton-Holland's Wikipedia page says he has a recurring dream that he is a pancake who is terrified of maple syrup. This entry also says "citation needed" which makes it quite a mystery but as with the X-Files, the truth is out there. Or was that Star Trek?

He told us that the first concert he ever went to was when he was five. It was Michael Jackson's Thriller and it ruled.

Cayton-Holland plays adult, co-ed indoor soccer and takes it way too seriously. He said, "I don't go easy on the girls. Because that is true feminism. Plus it helps pad my stats."

Between films, showcases, panels and everything in between you've got thousands of choices at SXSW. It can be a bit overwhelming, but it doesn’t have to be. To get help navigating the conference, stop by the Esurance Glove Box at the Austin Convention Center. Once there, answer a few simple questions to get your daily SXSW itinerary — custom built just for you.

The two films in this Filmmakers in Focus paint vivid, intimate portraits of two very different subjects. Otilia Portillo Padua's Diario a Tres Voces is a visually stunning look at how love affects three different Mexican women. Eva Orner's The Network, on the other hand, examines Afghanistan from a unique perspective, and is no less intimate.

Click on a title below to read the conversations, then head to our film schedule to start planning your SXSW!