Nathan Fillion in all his Nathan Fillion glory at today's Much Ado screening.

Some of tonight's lovely activities for your perusal...

Party Time, Excellent!

• SXSW Film Happy Hour at the InterContinental Bar presented by Blackmagic Design. When I heard about this at a pre-fest meeting I totes wanted to go. I can't so you should go for me.
  5pm-7pm, InterContinental Bar.
• SXSW Eco and Geostellar Launch Party. Fight for your right to… save the earth!
  6pm-9pm, Blackheart.

Image Courtesy of IEEE

The Next Stage is packed with high-tech entertainment and learning opportunities in 2013. On March 10th Heather Knight explains the philosophy behind social robotics in Charismatic Machines & Robot Technology. Leveraging her extensive research, Heather will shed light on the ways psychology, behavior system design and art influences the positive evolution of charismatic technology.

Image courtesy Paul Bardigjy

A brand new venue for SXSW 2013, the Topfer Theater at ZACH is an essential, key destination for the full SXSW experience.

The striking new venue is the latest addition to the 78 year old ZACH, an Austin icon.. The 420-seat venue will host Midnighter Premieres, Red Carpets and more; world premiere screenings at the Topfer include Some Girl(s), Gus and Hours

 

photo by Luke Fontana

James Adomian is now 33-1/3 and the record has started to skip a bit.

James Adomian was born in Omaha but currently resides in New York City.

James Adomian was a finalist on Last Comic Standing and is pretty genius with the impressions. If you don't believe me, peep this.

Image Courtesy of GE

There’s going to be a new coffee brewing at SXSW this week.

GE invites you to Brilliant Brew, a new kind of coffee food truck with hi-tech, software enhanced coffee making. Come see two Barista Bots, robots with facial detection software, transform ‘Tonx coffee’ into a custom latte complete with your picture etched in the foam.

Image Courtesy of USA NetworkUSA Network invites you into the world of GRACELAND; a place where nothing is what it seems; where deception is second nature and your lies are your life.

Enjoy complimentary cocktails, performances from Totally Enormous Extinct Dinosaurs (DJ set), Aeroplane and Ian Edgar, and meet the cast of GRACELAND.

March 11 (9pm-1am) at Austin Museum of Art (AMOA-Arthouse).

Image courtesy of Chevrolet.

Chevrolet is back for another year as a SXSW Super Sponsor with exciting plans across SXSWeek.

In a nod to the interactive spirit of SXSW, Chevrolet will provide opportunities for registrants to interact with the latest Chevrolet vehicles - like the 2013 Malibu - through the Catch-a-Chevy and Drive-a-Chevy programs. The interactive experience with Chevy vehicles won't end at a free ride or a simple test drive though, registrants will be able to get a hands-on look into the Chevrolet's newest innovative technologies, discover music they love, and explore the ins and outs of SXSW.

Interactive Opening Night Party. photo by Katie King

Welcome, welcome to the second day of the 27th SXSW! We hope you're pacing yourself because man alive, there's some good stuff on today.

Today's Informationals