(L-R) Dhani Jones, courtesy BowTie Cause; Sophia Bush, courtesy Crowdrise

We are excited to announce that actress Sophia Bush of One Tree Hill and Van Wilder and former NFL star Dhani Jones will speak at Startup Alley on the session The New ROI: Return on Influence — How Influencers should Leverage their Social Capital in the Startup World.

Adam Lilling, the co-founder of Launchpad LA and the managing director of Plus Capital, will moderate the conversation as these two influencers discuss their involvement with early stage companies.

Image Courtesy of Ianovate What happens when you take your backyard scavenger hunt to the streets of your town? Urban Bingo, a mobile app that turns your city into a playground.

Urban Bingo lets you compete against friends, customers or fellow event attendees to complete a 4x4 game board centered around a theme, place or event—like SXSW Interactive! Users take and upload a photo corresponding to the item on each tile (say, a shot of the SXSW Interactive Closing Party. Fill a row, column or diagonal within the given game time limit for a chance to win VIP tickets, discounts, merchandise, and other prizes.

Just a friendly reminder that starting Friday, March 8, we'll be live-streaming many many amazing Interactive Keynotes, featured speakers, Dave Grohl's Music Keynote Address and plenty of showcases for your enjoyment via the internets. Keep up with all the streaming goodies at sxsw.com/live.

In the meantime, you can have a look-see at our Video Channel as it's just chock full of fine offerings like this musical interlude by showcasing artist Galaxy Express. #asianpower

Austin Convention Center
courtesy of Chris SaucedoOur second largest venue at over 640 seats, the Vimeo Theater returns for SXSW 2013. Located inside the Austin Convention Center, the Vimeo Theater is at the heart of the conference and festival, and within easy walking distance of the Alamo Ritz, VCC, Stateside and Paramount Theatre.

Image Courtesy of NBC Universal

Come to VICELAND (401 E. Cesar Chavez) on March 11 at 7pm to hear the unreleased soundtrack to the much-anticipated film from NBC Universal, Oblivion, starring Tom Cruise.

The soundtrack will feature new music from a number of great artists, including M83. This listening party is part of an amazing selection of programming and events at VICELAND called the 'Oblivion Experience’.

Image courtesy of GroupmMeIf you've used it before, you already know that GroupMe is a great way to stay in touch with your SXSW crew on the ground in Austin. Just download the app, choose your friends and you'll all be chatting together instantly — they don't even need to have smartphones.

Image Courtesy of JW WalthallThe InterContinental Hotel is the new hub for film at SXSW 2013! Open between March 8th-12th, film registrants can come and enjoy:

The Film Workroom
Open 9am-5pm between Friday March 8 and Tuesday March 12, the Workroom is the perfect place for film, gold and platinum registrants to take a break from hustle and bustle of SXSW to check emails, upload files and get work done in a quiet, professional setting.

The Come & Capture Film Factory
Giving access to the best in new, accessible film technology, the Come & Capture Film Factory (Open between March 9th-12) provides hands on learning experiences, through panels, workshops and a demo pavilion.