Head of SXsports & Film Media Relations // @RebFef
Since moving to Austin in 2008, Rebecca Feferman has run the Media Relations for SXSW Film, as well as served as a Programmer for both festival and conference content. In 2014, she spearheaded the launch of SXsports, and continues to head up the sports-focused track of SXSW Film & Interactive. The three-day Convergence programming features panels, screenings & events, and explores the future of sports through the SXSW lens of culture, innovation and technology. Prior to Austin, she worked in LA as a personal publicist for actors before taking a jump in search of a more balanced lifestyle. An avid softball player and Captain of the legendary SXSW Swingin' Narwhals, Rebecca originally hails from Albuquerque and bleeds Maize and Blue.