Interactive: March 12-16
Film: March 12-20
Music: March 17-21
"...SXSW has become an important platform for exposure, buzz generation and even finding a distributor, especially for youth-skewing pictures ... It also has become a place for emerging filmmakers to connect with one another."
"SXSW has a unique mix of creative talent, a spirit of innovation, and deep rooted commitment to the emerging evolution of the digital economy."
"SXSW Interactive is about what is happening now, and what's happening now is different than what was happening a year ago... An amorphous name for an amorphous concept."
"Over its four days, SXSW, as the festival is called, is like MySpace moved to the physical realm: more music than anyone could possibly hear, freely available and clamoring to be heard."
"... SXSW is a bazaar for industry professionals seeking talented clients and for musicians in search of representation."
"It's a 10-day event that drew almost 150,000 people last year, including music industry honchos, film producers, agents, celebrities, Internet startup CEOs and a few thousand media types - journalists, critics, bloggers and pundits - who collectively wield a dizzying amount of influence over...
"SXSW is a great place to catch movies, directors and trends way out in the depths of the indie ocean, a long time before they reach the mainstream, if they ever do."
"SXSW has positioned itself as a one stop opportunity to make contacts across the American music business, and it has had a steadily increasing presence for bands from abroad.
"South by Southwest is a talent showcase and a schmoozathon, a citywide barbecue party and a brainstorming session for a business that has been radically shaken and stirred by the Internet."
"Welcome to Austin, a city where, for the time being, everybody is famous, the economy is rocking, and the grid is groaning under an influx of the digitally interested."