SXSW Interactive: March 12-16, 2010

Here at SXSW, we like bikes and were thrilled to have Alex Bogusky of Crispin Porter + Bogusky give the talk "Plan B: Can an Ad Guy Bring Bike Sharing to America?" at SXSW Interactive 2009.

We're also always intrigued by CP+B's impact in the advertising world.

They recently launched a cool new beta site featuring up-to-the-minute Twitter, news, and blog post feeds along with videos of their latest projects.

If you are interested in what an advertising agency at the top of its game does to keep it fresh, take a look.

In the latest entry in our Extended Content series, we have a panel discussion about how companies use social media to push their brands to consumers. And what use it is to consumers, if any.

For more on the Extended Content summer series, check out the first edition.

So check out "Your Brand Is Not My Friend":

Motion Graphics Festival 2009 is coming to Atlanta to showcase explosive artists and motion picture creators. The ATL-MGFest will host workshops and lectures about the shift in motion-picture audiences and will explore the new technologies that motion designers will need on the video internet frontier.

Motion design, sound design and interactivity are all featured during July 11th and 12th, with daytime workshops at Atlanta's Adobe Certified Training Facility, Sterling Ledet. This festival in the fast moving field of design technology has opened it's Art & Entertainment events for only $7.

To win a workshop pass or Art & Entertainment events pass, email interpress [at] sxsw [dot] com by July 8th, using the subject line "ATLMGFest", specify "workshop" or "A&E pass", and include your full name and phone number.

For the next edition of you SXSW Interactive Extended Content series, we have Bob Minger (and Jimmy Skinner) from GreenScreenCinema telling you how you can get loaded off of YouTube. Well maybe not loaded, but they'll give you some tips to build a following and make some money.

For more on the Extended Content summer series, check out the first edition.

So check out the GreenScreenCinema video, "How to Get Fat Money From YouTube":

We are excited to announce our unique partnership with the Roskilde Festival and Austin-based Sol Design Lab, in a mutual exchange that will explore both the artistic and practical applications of clean energy. At this year’s Roskilde Festival, (July 2 - 5, 2009) outside Copenhagen, Denmark, the SXSW sponsored SolarPump™ will make its debut. Incorporating cutting-edge solar technology and the adaptive re-use of a classic symbol of American fuel culture, this innovative Solar Charging station will power electric scooters that members of the media can use to travel back and forth from the Media Village (in the center of the festival grounds) to the Press Center about a mile away (where the media can use the facilities to file stories). The SolarPump™ will also serve as a practical and eye-catching tool to educate festival-goers about the possibilities of Solar Power, from both a technological and a creative point of view.

Designed by Austin-based Sol Design Lab, the SolarPump™ project is part art, part education and part practicality. It was created in February 2009, when Beth Ferguson, (a MFA candidate at the University of Texas at Austin), debuted it as her graduate project, with the intention of helping people re-imagine the future of transportation by showing solar powered mobility in action. Using the reclaimed body of a 1950’s gas station pump retrofitted with solar panels, she installed an innovative system to harness solar energy to charge electric scooters, laptops, cell phones, cameras, etc. (any item that uses a standard electric plug). In consultation with SXSW staff, Ferguson redesigned and modified the Pump to be truly portable, temporary and suitable for outdoor events. The Pump was fabricated and assembled by Ferguson’s Sol Design Lab in consultation with Austin Energy, Lighthouse Solar and with assistance from the University of Texas Department of Art. The batteries and electric scooters are being supplied locally in Denmark, and Roskilde is providing space and other support for the assembly on-site.

SXSW would like to thank the following for their support: Austin Energy, Department of Art & Art History at the University of Texas at Austin, Lighthouse Solar and Maverick Solar.

From left to right - Designer Beth Ferguson and Lula Marcondes, of Sol Design Lab, and Rick Mansfield from the University of Texas at Austin Art Department surround the SolarPump™ produced for the 2009 Roskilde Festival.

"Vizrappers are throwing beam on the walls of the 'hood." Amoeba Man, the Mexican Lightning Crew, Sal the Shooter, and Big Ed are all down at Veli's, a funky little graphics bar underneath the freeway in West Oakland. Vizrappers and other real-time visual artists have come to make magic on the big screen with a beam of light. Some chase fame, some chase fortune, and some just want the sweet thrill of slinging pixels for a live audience. Welcome to the world of performing graphics as vividly portrayed in Lakin's novel, Live Graphics Nightly.

Fred Lakin, The Performing Graphics Company

Check out the podcast here »

In our latest installment of the SXSW Interactive Extended Content series, Diana Martin discusses what a cyber anthropologist is and how anthropology is changing in today's cyber-culture.

Check out the podcast here »

For more on our Extended Content program, check out the first post.

In our latest installment of the SXSW Interactive Extended Content series, mSpot CEO Daren Tsui takes a look at the problems the music industry is facing and why the future of the industry is headed mobile.

For more on the Extended Content summer series, check out the first edition.

So check out Daren Tsui and his presentation, "The Future of Music is Mobile":

We know the SXSW community abounds with intelligence, enthusiasm and creativity, and is brimming with new ideas on the future of music, film and new media, so listen up! If you have a brainstorm for a great panel (or a great solo presentation) at the event next spring, then we want to hear from you soon! Don't delay, as the deadline for submitting proposals to the 2010 Panelpicker interface is Friday, July 10.

Keep in mind that as a new initiative for 2010, the Panelpicker interface will now be used to help slot programming for SXSW Music and SXSW Film (in addition to SXSW Interactive).

Wondering how to increase your odds of getting picked? Here's a tip - at present, we have received a lot more programming ideas for the geek portion of the event than SXSW Music or Film, so don't be shy about submitting ideas for those events as well (as there is less competition for slots).

So get going, and be sure to read the FAQ for extra tips and guidelines before you submit!

In our latest installment of the SXSW Interactive Extended Content series, we have Dave Dutch, CMO of Vignette Corporation, and Connie Reece of Every Dot Connects talking about microsites and minisites.

Check out the podcast here »

For more on our Extended Content program, check out the first post.