South By Southwest Interactive News

Wednesday, Mar 2, 2016

Next Stage:The Sounds of Wildwood Kin, Debates with Rotten Tomatoes & more!

The 2016 Next Stage highlights the latest in convergence from creative new trends in marketing, to the latest experimentation in immersive films, as well as sneakpeek sets from showcasing artists. Join the discussions and enjoy special performances from March 13-16! SXSW Convergence tracks are open to all badges. Click ...

Tuesday, Mar 1, 2016

Session Preview: Understanding Average – The Inertia of Culture

Written by Megan Collyer

Maggie Windsor Gross is a brand and digital strategist with nearly ten years of experience in the industry. At SXSW Interactive, she’ll deliver a solo presentation titled Understanding Average: The Inertia of Culture, addressing average. After all, average is a polarizing word. We are ecstatic if the average person is...

Tuesday, Mar 1, 2016

The SXgood Hub: Two Collaborative Days of Redesigning Possibility

Written by Julie Yost

Discover how Google is addressing the refugee crisis, how educators and entrepreneurs can band together to battle the gun violence epidemic, and how design thinking can elevate your chosen cause above the noise. The SXgood Hub unites attendees across SXSW to create meaningful collaborations and explore the breakthrough initiatives driving...

Tuesday, Mar 1, 2016

Session Preview: Making Metrics Sexy, Finding ROI in those Excel Sheets

Written by Megan Collyer

Erin Dwyer of Haven (Kardashian) Beauty, brings years of social leadership and social ROI experience across a variety of categories, e-commerce, entertainment and types of organizations. She understands the numerous corporate audiences every social media marketer faces, in addition to their own department. She has fought for budget dollars, and...