Trend of the Event Focuses on Most Innovative Company at SXSW Interactive

Photo by Richard McBlane, Getty Images

To better acknowledge the amazing innovation happening in March in Austin, "Trend of the Event" was added in 2011 to the list of honors bestowed at the SXSW Interactive Innovation Awards.

The decision-making process as to which company gains this award occurs via SXSW Interactive Festival staff vote on the last day of the event.

We are very proud of the companies and movements that have received this "Trend of the Event" distinction. Attend the SXSW Interactive Innovation Awards on the evening of Tuesday, March 15, 2015 to witness first-hand which trend earns this lofty honor at the 2016 event.

2015 — Diversity

2014 — Online Privacy and Security

2013 — Leap Motion

2012 — Pinterest

2011 — GroupMe