To better acknowledge the amazing innovation happening in March in Austin, "Trend of the Event" was added in 2011 to the list of honors bestowed at the SXSW Interactive Awards. The decision-making process as to which company gains this award occurs via SXSW Interactive Festival staff vote on the last day of the event. We are very proud of the three companies to date that have received this "Trend of the Event" distinction. Attend the SXSW Interactive Awards on the evening of Tuesday, March 11 to witness first-hand which company earns this lofty honor at the 2014 event.
2014 — Online Privacy and Security
2013 — Leap Motion
2012 — Pinterest
2011 — GroupMe