The decision-making process as to which company gains this award occurs via SXSW Interactive Festival staff vote on the last day of the event.
We are very proud of the companies and movements that have received this "Trend of the Event" distinction. Attend the SXSW Interactive Innovation Awards on the evening of Tuesday, March 15, 2015 to witness first-hand which trend earns this lofty honor at the 2016 event.
2015 — Diversity
2014 — Online Privacy and Security
2013 — Leap Motion
2012 — Pinterest
2011 — GroupMe