VR/AR Track: March 16 -18

Oculus at 2015 SXSW Gaming Expo. Photo by Sofia Shapiro

Virtual reality and augmented reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us, and in many instances they are redefining how we experience the world.

At SXSW, the most creative minds and innovative technologies meet to showcase the future of how the world will function. The use of virtual reality is by no means something “new” for us to expect. In fact, it’s already here and thriving at SXSW. Now, we’ve incorporate augmented reality with other reality-defining technologies in the all-new VR/AR Track as part of Convergence.

2016 VR/AR Track Programming »

2016 Programming Information


Programming for this all-new VR/AR Track will run Wednesday, March 16 through Friday, March 18

These dates will generally coincide with the new dates for SXSW Gaming which occurs Thursday, March 17 through March 19. The overlap emphasizes the strong connection and carryover between these two verticals.


VR/AR Track programming will take place at the Hilton Austin Downtown


You must have a 2016 SXSW Interactive, Film, Music, Gold, or Platinum badge to attend VR/AR Track programming. Register to attend today!

VR/AR Experience

NEW for 2016: The VR/AR Experience is a hands-on exhibition, featuring a selection of the best new virtual and augmented reality technologies. The experience takes place on the 4th floor of the Hilton from 11:00 AM - 6:00 PM on March 16-18.

Learn more here.

Oculus at 2015 SXSW Gaming Expo photo by Sofia Shapiro