Almost every organization with a strong public persona must eventually deal with some kind of crisis communication episode. Although few have experienced an episode of the severity (and magnitude) that the Austin-based cancer-focused charity LiveStrong faced last January when founder Lance Armstrong finally admitted to having used performance enhancing drugs to win the Tour de France a record seven times.
The aftermath of Armstong's admission served as the focus of the 2013 SXSW Interactive Festival presentation from Doug Ulman titled "The New Normal: Resilience in Crisis Recovery". Currently the President / CEO of LiveStrong (as well as a three-time cancer survivor), Ullman urges companies facing similar problems to strongly focus on the positive aspects of their mission. He also urges the individuals at these companies to follow a similar strategy: "“The best thing I did for my quality of life was to stop reading what the haters had to say. We found out that they were really talking to each other.” Gain more of Ulman's advice for crisis management by watching the full video of his presentation at SXSW Interactive 2013.
Also, click on this link to access more free audio and video content from last March in Austin. And, stay tuned to the SXSW Interactive website on Monday, October 14 to learn who will be speaking at the 2014 event.
Doug Ulman speaking at SXSW 2013. Photo by Debbie Finley.