2014 SXSW Interactive Session Spotlight: The Biggest Collaborative Street Art Gallery

Written by Megan Collyer | Thursday, Mar 6, 2014

Marina Bortoluzzi explores the benefits of using street art for branding at SXSW 2014

Marina Bortoluzzi is one of the owners of a new startup, Instagrafite -- follow them at @Instagrafite. Her partner, Marcelo Pimentel is the heart of the project, and serves as the curator and liaison to well-known artists. Bortoluzzi joined the project to turn it into a new company, lending her business experience and knowledge of connecting brands and opportunities to artists and open-mind cities. Together, they will present, “The Biggest Collaborative Street Art Gallery,” to an audience at SXSW Interactive on Saturday, March 8th. Recently, we caught up with Bortoluzzi to bring you this installment of the Session Spotlight.

SXSW: Can you explain what “The Biggest Collaborative Street Art Gallery” is about?
Bortoluzzi: We will present our startup Instagrafite - the biggest collaborative street art gallery of the world, that started at Instagram and today has more than 800 thousand followers acting like a massive media for the street art community but also being a incubator of creative and technological projects in Brazil.

SXSW: Have you spoken on this topic before?
Bortoluzzi: We have already presented our company to some entrepreneurs and a street art festival in Rio de Janeiro, but not to a forum like SXSW. It is going to be an excellent opportunity to show how we learned to deal with Instagram and how we are transcending from social media to a social startup.

SXSW: What types of people will benefit from your session?
Bortoluzzi: We believe that everyone can learn from our panel - street art is very democratic, but we aim to see new thinkers, artists, entrepreneurs, innovative brands, advertising professionals and people that want to connect ideas and dreams with us too.

SXSW: What will the attendees of your session know at the end of your discussion that they didn’t know before?
Bortoluzzi: Registrants that come to our session will understand what the best way is to use Instagram for a personal or branded project. They will also learn how we transformed an unpretentious social media profile into a real company and how we created new technologies and international novelty while being based in Brazil. We’ve gotten more attention abroad then in our own country!

SXSW: How do you feel about the future of technology?
Bortoluzzi: The future of technology always excites me, because it is always an opportunity to create something new, useful and meaningful for the world.

SXSW: What do you do to relax and unwind?
Bortoluzzi: Our company, Instagrafite, is already a relaxing project and a great way of living: we create wonderful relationships and meet lots of incredible minds. We get to travel around the world covering street art festivals and colorful and innovative murals. But, when we are not working, I always try to go to the beach or another quiet place, to relax my mind of gadgets, and meditate, move my body and refresh my mind with art, friends and culture.

SXSW: Not necessarily related to your topic at SXSW, what is your favorite new book and why?
Bortoluzzi: I'm a big fan of the little books from The School of Life, because they spot current themes of the human behavior that are popping up at the present.

SXSW: What is your dream job and why?
Bortoluzzi: I'm building my dream job. Let's share some conclusions about that on my session!

Watch this website for more installments of the 2014 SXSW Interactive Session Spotlight. Click here for the complete list of programming for March in Austin. For tips on interesting sessions to attend, visit the new Recommendation page. Register now to attend, “The Biggest Collaborative Street Art Gallery” and other incredible programming at SXSW Interactive 2014.