2014 SXSW Interactive Session Spotlight: Sharing Rituals - Online Behaviors Shaping Reality

Written by Megan Collyer | Wednesday, Jan 29, 2014

At SXSW 2014, Stacy Fuller discusses how online behaviors shape reality

Stacy Fuller, Head of Social Innovation at Cake Group, will be part of more than 800 sessions at this year’s 2014 SXSW Interactive Festival. The panel she is organizing, “Sharing Rituals: Online Behaviors Shaping Reality,” will examine how social sharing is affecting our offline reality. Connect with her (@stacykfuller) where she tweets about marketing, social media, pop culture and personal musings.

SXSW: What does your panel address and who should attend?
Fuller: Technology has accelerated our ability to share, and why we do it has been intrinsically altered. We’ll explore the offline implications. Anyone interested in how technology and social media is changing human behavior will enjoy this session. We hope that this session provokes healthy debate and questions about how social is changing behaviors. We want to cover both the positive and the negative ramifications and delve into how brands can adapt to these new patterns.

SXSW: What prior knowledge is required to follow this discussion?
Fuller: A basic knowledge of social platforms would be useful.

SXSW: What excites you most about this topic?
Fuller: I'm most excited about the debate this session might cause. People on both sides are equally passionate: social is amazing and bringing the world together or social is ruining humanity. We want to present a neutral view and just explore the facts about how social is changing offline interaction/behavior.

SXSW: What’s the best article or book you’ve read about this topic?
Fuller: There is so much out there about this topic. I love NPR article about Apple's Christmas spot: “Two Ways of Seeing an iPhone Christmas”. There’s also an amazing NYTimes piece called “The Documented Life”. The Atlantic just featured a piece on how Instagram is altering our memory too.

SXSW: Have you been to SXSW Interactive before? What’s your best memory?
Fuller: I've been to SXSW for the past two years. I absolutely love the conference, reconnecting with industry friends from around the globe, meeting new tech enthusiasts, inspiring sessions and delicious food and fabulous parties. I got to go see “Watch What Happens Live” at SXSW Interactive last year. Being a huge Bravo and Andy Cohen fan, it was epic being in the audience. They really do feed you drinks the whole time, that's not made up for TV.

SXSW: What do you do to relax and unwind?
Fuller: My favorite unwind activity is either hula hooping (I keep one in the office) or riding my bike along the Hudson in NYC.

SXSW: Not necessarily related to your SXSW topic, what is your favorite website and why?
Fuller: I'm a big fan of Someecards blog Happy Place. It not only publishes a good dose of what's hot online, but also provides hilarious commentary.

Watch this website for more installments of the 2014 SXSW Interactive Session Spotlight. Click here for the complete list of programming for March in Austin, or click here for the Recommended page. Register now to attend “Sharing Rituals: Online Behaviors Shaping Reality” and other programming at SXSW Interactive 2014.