Future Proof Labs™ Debuts at SXSW Interactive

Written by Corinna Burford | Monday, Mar 3, 2014

Image Courtesy of Undertone

Wearables. Digital kiosks. Out-of-home technology. Our options for accessing the digital world are evolving rapidly—and digital media company Undertone wants to help prepare brands to reach consumers through tomorrow’s technology. Undertone’s new venture Future Proof Labs is dedicated to exploring the intersection of wearable tech and digital advertising through prototyping and testing emerging tech in state-of-the-art research facilities. It all kicks off at SXSW Interactive this year with the launch of their mobile Lab: a tricked-out RV with custom installations of brand new technology.

The mobile Future Proof Lab features eight hands-on demonstrations, showing how wearables can change the way people interact with brands. Tour the Lab, and you’ll get to interact with cool new technology in several different environments. See how the living room of tomorrow will be hyper-connected; experience how out-of-home digital messaging becomes custom and interactive; and play with new technology in a mock shopping center.

The mobile Future Proof Lab will be touring the country after its debut in Austin, so be one of the first to get a look at this new tech at SXSW! The RV will be located at 503 Colorado St. (corner of 5th St. and Colorado), just a few blocks from the Convention Center, 11am - 4pm on March 7-9. Make sure it’s on your SXSW schedule to drop by, hang out with the Undertone team, enjoy music, drinks, and giveaways—and experience awesome new wearable technology! Questions? Contact tour@future-proof.com