Press About the 2014 SXSW Interactive Festival: The Amazing Nutshell Recap

Written by Hugh Forrest | Wednesday, Apr 2, 2014

Read the Nutshell recap of their experience at SXSW Interactive 2014

Thousands of representatives from electronic and traditional media outlets descend on Austin every spring to report on all the creativity, innovation and inspiration that happens at the SXSW Interactive Festival. Other content about the event is published via personal and company blog posts.

One of our favorite recap essays comes from Nutshell, which was one of the standout exhibitors in the four-day SXSW Trade Show. According to this post from Guy Sutter:

“SXSW was the largest promotional expense we've ever undertaken — roughly 80% of last year’s advertising spend. We're still recovering from the sticker shock but unanimously agree that it was worth the expense. We came back with loads of ideas to improve Nutshell. The stories and frustrations we heard inspired us. We learned more about what the world wants from CRM software in four days than we could have over three years inside the office. Of course, incoming leads ticked up and we've already seen some direct sales from the show, but that's not the true ROI. We pitched our product, met journalists, decision-makers, competitors, partners, and customers, and left the conference having all had a lot of fun.”

Want to see similar results for your business, product or service? Then touch base with the SXSW Interactive Sales Team about how you can be involved in the March 2015 event in Austin. Or, get results sooner than next spring by taking part in the second annual SXSW V2V, scheduled July 13-16 in Las Vegas.