Press About the 2014 SXSW Interactive Festival: Toby Shapshak Talks Brain Food

Written by Hugh Forrest | Thursday, Apr 3, 2014

Read Toby Shapshak's recap of SXSW Interactive 2014 in the Financial Mail

Thousands of representatives from electronic and traditional media outlets descend on Austin every spring to report on all the creativity, innovation and inspiration that happens at the SXSW Interactive Festival. Other content about the event is published via personal and company blog posts.

One of our favorite recap essays comes via Toby Shapshak, a former speaker at SXSW Interactive and the organizer of the impressive Tech4Africa event. The account that he wrote regarding this year's event appeared in the Financial Mail:

Anyone who spent the week in Austin — as I did, including as part of a panel to discuss music in Africa — can tell you its time has not passed.

SXSW has evolved, to be sure, but so too has the technology industry. To keep accusing a conference of being “past its sell-by date” is naive and runs counter to the evolving nature of the world, and the industries it covers. It is puerile and pointless.

SXSW is still the best brain food in the wider tech space, especially because it combines tech and science with art.

Southby, as it is called by the locals and regular attendees, has a more important role than ever, especially in an age where people are more inclined to solitariness while believing digital sharing is real interaction — but also because it reminds us of the exact state of the world.

Want to be part of SXSW Interactive in Austin next spring? Then mark your calendar for March 13-17, 2015 — and don’t forget to purchase your badge in early August when the registration process begins. Or, get a taste of the event much sooner by attending SXSW V2V, which occurs July 13-16 in Las Vegas.