Style at SXSW 2014 - Video Highlight: Sophia Amoruso

Written by Corinna Burford | Wednesday, Aug 20, 2014

Watch Nasty Gal founder, Sophia Amoruso, discuss her unlikely journey from anti-capitalist punk kid to CEO of a multimillion dollar fashion brand in this featured session from SXSW Interactive 2014.

Through this in depth conversation, Amoruso sheds light on her early forays into online entrepreneurism, Nasty Gal’s unique relationship with their customer base, her views on management and her recent book #GIRLBOSS.

Stay tuned for more SXSW 2014 style highlights, and remember to vote for your favorite 2015 session proposals in PanelPicker. Search for “Fashion, Style and Wearable Technology” to see a complete list of style-related sessions.

If you have any questions or ideas about style at SXSW 2015, shoot us an email at