Want to understand how fast cars are accelerating the future in Austin and around the world? Then attend the special Tech Innovation in Racing session at 11:00 am on Saturday, March 9 at the Long Center (701 West Riverside Drive). This session explores how F1 and other racing events at Circuit of The Americas in Austin fit into the overall picture of tech and creativity in the Capital City. Indeed, high-performance advances in automotive and motorcycle racing bring advances to their consumer-facing industries as well as many other fields.
Admission to this special Tech Innovation in Racing session on Saturday, March 9 is FREE FREE FREE if you pick up a special Long Center Day Pass for Saturday, March 9. [Already have a SXSW Interactive, Film, Gold or Platinum badge? Then you are OK to attend the Tech Innovation in Racing session without picking up this free pass.] This special Long Center Day Pass can only be obtained on Friday, March 8 at the Help Desk at the SXSW Gaming Expo. Located at the Palmer Events Center (900 Barton Springs), the SXSW Gaming Expo runs March Friday, March 8 through Sunday, March 10. Hours for the "Tech Innovation in Racing" pick-up on Friday, March 8 at the Gaming Expo are 3:00 pm to 9:00 pm.