To make sure you get the most out of SXSW Interactive, we've changed the Trade Show days for SXSW. The new Trade Show days are now Sunday through Wednesday, March 10-13, 2013. The sights, sounds and stories that came out of the event last year showed us how much our converging audience appreciates the SXSW Trade Show. So, mark your calendars and be sure to get an inside look during the 2013 SXSW Trade Show.

Also new for 2013, the SXSW Interactive Opening Party, presented by frog design and Microsoft, will take place on Friday, March 8 from 8:00-11:00pm. Come out to one of the most amazing experiential design events around and meet your fellow SXSW Interactive attendees. Join us at the Palmer Events Center for an event you won't forget!

Get ready for next week on the Interactive blog, as we gear up for even more programming announcements, including Mentors and Featured sessions. Not registered yet? Register now to save over 20% off the walkup registration rate.