South By Southwest Interactive News

Friday May 15th, 2015

Redefining Consumer Experience through Meaningful Ideas

Written by Tessa Meriwether

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

Monday May 11th, 2015

Hey Boulder! Join SXSW Interactive & V2V for a Community Meet Up Tonight!

Written by Danielle Zamora

Greetings, Boulder! SXSW Interactive and SXSW V2V are in town today for Boulder Startup Week and we’re getting ready for our Community Meet Up this afternoon.

We’ll be at Techstars Boulder at 1050 Walnut Street, Suite 202 from 4pm-6pm MDT. Come chat with our staff and...