Mazda is all about bringing unconventional ideas to life. This year at SXSW 2016, Mazda demonstrated that with an Audio Spectrum Analyzer at Mazda + Hype Machine’s Hype Hotel.

Mr. Robot stars, Rami Malek and Christian Slater, along with series creator Sam Esmail, returned to SXSW this past March to discuss the realistic depiction of tech culture in the USA Network hit series.

Author Douglas Rushkoff discussed concepts from his new book "Throwing Rocks at the Google Bus" and how the digital sector has changed the way we see our economy at SXSW Interactive 2016.

Brady Forrest, VP at Highway1, and Renee DiResta, VP of Business Development at Haven, covered the challenges hardware startups face and shed light on some of the best tactics when bringing a new product to market during their Session, Hardware Is Still Freakin’ Hard!

Frank Cooper, CMO/COO of BuzzFeed, shared insight on how the company is turning classic marketing strategies on their head. Watch his Featured Session, The Future of Media Companies, from SXSW Interactive 2016.

SXAméricas was back for its third year with bigger events and more sensational music showcases.

On day one of SXSW Interactive 2016, Jonah Berger, Marketing professor at the Wharton School of the University of Pennsylvania, provided the inside scoop on how best to tackle SXSW.

Student Startup Madness is a nationwide tournament for college student run digital media startups, culminating with the Entrepreneurial Eight national finals at SXSW. Each student company had 4 minutes to pitch to the audience followed by 7 minutes of Q&A from a panel of judges. Overall scoring was based on...