The heart of the SXSW Interactive Festival has always been the exciting diversity of daytime programming and the dynamic speakers drawn to the event. Discovering new ideas that lead us to a better future is the underlying theme of all SXSW programming.

• Take a look at the schedule of SXSW Interactive Talks in my.SXSW
• Check out all the panel proposals submitted to this year's PanelPicker
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Until SlideRocket, presentations have been limited to flat, static slides built with antiquated technology, just like a printed brochure. SlideRocket turns presentations inside out and allows people to interact and engage in ways not possible with the technology available today. Sliderocket's presentation platform will be used by SXSW for all of the Accelerator competition showcases and all SXSW Interactive speakers are invited to use the software.

Solo Presentations, Interviews, Panels & Much More

Topics for 2010 will range from technical sessions about web and interface design, wireless innovation and business operations to more philosophical discussions about online marketing, social networks and the evolving nature of our relationship to the changing landscape new technologies have to offer. These ideas are presented in a variety of formats specifically crafted to present the information at hand in the most effective means possible. No matter what their focus may be, digital creatives will find something that speaks to them.

Opening Remarks and Keynotes Set the Tone

The cornerstone of each day's programming, Opening Remarks and Keynote Presentations feature creative innovators with a wide appeal who can capture the attention and imagination of the broader community. These hour-long presentations take the form of either a solo talk, an interview, or a conversation between two individuals focusing on a particular topic.

Solo, Dual and Panel Presentations Offer In-Depth Information

The majority of daytime programming at SXSW Interactive are either panels, duel or solo presentations. Panels typically feature one moderator and four or five industry experts who represent different perspectives and opinions. Solo and dual presentations offer less diversity of opinion but more in depth analysis. Each of these types of sessions are an hour in length.

Core Conversations Encourage Participation

The informal discussions that pop up in the hallways between, during and after panel sessions have traditionally been one of the most productive parts of the SXSW Interactive Festival. In 2008, we formalized this process with the Core Conversation program which has quickly become one of the more popular aspects of the event. In these less formal hour-long sessions a single moderator will introduce the topic to be discussed and then facilitate the conversation.

Salons Provide Early Evening Content Options

Salons are the newest addition to the SXSW Interactive programming lineup. As with Core Conversations, these sessions get away from the rigid speaker versus audience interface, but are focused on less formal topics like online dating and friendship. These sessions occur after formal daytime programming ends and offer a casual environment to continue the day's conversations.

Book Readings Highlight New Releases

From Malcolm Gladwell to Neal Pollack to Bruce Sterling, authors have always been a big part of the SXSW Interactive Festival. The SXSW Interactive Book Reading program showcases some of the most interesting new titles related to emerging media. Select authors will be given a 20-minute timeslot to talk about their new book, after which they will be available to sign copies of their work at the SouthByBookstore.

Extended Content Provides Year-Long Inspiration

SXSW Interactive doesn't have to end with the last session on Tuesday, March 16th. Exceptional proposals that do not become a part of the 2010 lineup will be offered on our website throughout the year as video and podcast presentations.

Stay Tuned For New 2010 Programming Additions

As evidenced by the more than 2200 outstanding proposals received via this year's PanelPicker, SXSW Interactive is a marketplace of ideas. So, for the March 2010 event, look for a few new programing features to be added to the schedule -- features that we think will allow us to incorporate even more of the intelligence, innovation and creativity of the SXSW audience. Stay tuned to this website for complete details on these new additions to the daytime programming mix.

Have ideas, suggestions or questions? E-mail interpanels@sxsw.com.