South By Southwest Interactive News

Sunday Mar 15th, 2015

Congratulations to the Seventh Annual SXSW Accelerator Winners!

Written by Aurora Blase

“How can you change consumer behavior?” is a question that often stumps startups as they try to explain ways to attract the ideal customer for their paradigm-shifting products. Fortunately for many of the 18 companies pitching in the final round at the seventh annual SXSW Accelerator presented by Oracle, the...

Sunday Mar 15th, 2015

Session Recap: Creating a Digital Engagement Strategy for Leaders

In case you missed Charlene Li’s Saturday session, Creating a Digital Engagement Strategy for Leaders, don’t worry – here's a quick recap:

Several hundred SXSW-goers attended Li’s session on how to embrace digital transformation in the workplace. Li engaged the audience, sharing the best ways to take on new...

Sunday Mar 15th, 2015

Session Recap: Exploring the Future of Connected Objects

Using the framework of Maslow's Hierarchy of Needs, Product & Brand Designer Chris McRobbie; Founder of Grafft Ltd., Daniel Fogg; and frog’s Associate Creative Director, Jennifer Dunnam explored the future of connected objects and the internet of things during their panel discussion, “Exploring the Future of Connected Objects”, yesterday...

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