South By Southwest Interactive News

Thursday, Feb 4, 2016

Session Preview: Hook ‘em: The Psychology of Persuasive Products

Written by Megan Collyer

“Designing a good product isn't easy, but accomplishing that alone isn't enough. Products that are true winners become customer habits,” says Austin native, Roger Dooley. Are you hooked yet? If yes, be sure to read on and then check out “Hook ‘em: The Psychology of Persuasive Products,” at SXSW Interactive...

Wednesday, Feb 3, 2016

SouthBites: Bourdain, Tetrick, Zimmern and Jose Andres

Written by Sarah Garcia

In its third year, the SouthBites Convergence Track brings together the food community's most inspired entrepreneurs, chefs, filmmakers, and enthusiasts to connect and explore ways in which technology can be leveraged to transform the food industry. The three-day-long track takes place from March 12-14 at the Driskill Hotel, while a...

Tuesday, Feb 2, 2016

Session Preview: Embracing Failures to Drive, Not Derail, Business

Written by Megan Collyer

From the outside, former Olympic skier and NFL athlete, Jeremy Bloom has it all. Beyond his athletic career, he’s also a philanthropist and technology startup CEO. Yet, despite his nontraditional path to success, he has faced significant failures that led him to his current role as CEO. His heart-wrenching miss...