South By Southwest® Interactive News

Sunday Dec 21st, 2014

SXSW 2015 Interactive Workshops: Twelve Reasons Why You Should Attend

Written by Nanci Lancaster

In our most recent programming announcement SXSW Interactive included over ten NEW Workshops, bringing the total to 70 different Workshops for attendees to choose from in March.

If you are having some difficulty convincing your employer to send you to SXSW, then you should tell them about the...

Thursday Dec 18th, 2014

McDonald’s Showcasing Digital Chops at SXSW 2015

Written by SXSW Sponsors

By Atif Rafiq Chief Digital Officer, McDonald's

Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know...