Interactive: March 12-16
Film: March 12-20
Music: March 17-21
"Universal believes that in 'Sarah Marshall's' quick visit to the Austin, Texas, festival, the studio was able to generate the equivalent attention that two weeks of expensive advertising would generate." LosAngelesTimes.com, 4/9/08
The SXSW Registrant Big Bag guarantees your promotional materials are distributed to the hands of every attendee. Each conference has a dedicated bag – Film, Interactive and Music – for connecting you with a specific audience. Announcing your official event during SXSWeek, reinforcing your brand or making an introduction to the worthy SXSWester, placement in the SXSW Big Bag gets the job done.
NEW for SXSW 2009 SXSW is now offering a greener solution to Big Bag Inserts. If you are
looking for a fun, useful and even eco-friendly promotional item for placement in the Big Bags, check with your SXSW Sales Rep. We have selected a line of Premium Inserts that registrants will be excited to receive and businesses should feel proud to put their name on. Inserting highly functional or environmentally conscious items in the Big Bags not only appeals to our registrants, but it also ensures that these materials will truly be of use, giving companies maximum brand exposure. Simply pick one out, send us your artwork, and we take care of the rest!
Click here for a description of each Premium Insert available.

Projected Insert Quantities:
Music: 12,000 - 13,500
Interactive: 7,500 - 9,000
Film: 6,000 - 7,500
November 25, 2008 - Precise insert quanties communicated to clients via email
Click here to download the insert rates pdf.