Red Cross, SXSW and City of Austin Partner to Support the Community

Written by Linda Park | Thursday, Mar 13, 2014
Red Cross, SXSW and City of Austin Partner to Support the Community

The City of Austin, SXSW and the American Red Cross of Central Texas have established an Emotional Support Center in Downtown Austin to assist residents and visitors coping with the tragic events that occurred on Red River Street early on March 13.

The Emotional Support Center will be open to SXSW registrants from 10am to 8pm at the Austin Convention Center, at 500 E Cesar Chavez Street, in Room 5C.

Another location wil be open to the public at The Radisson Hotel, 111 E Cesar Chavez Street in the Silicon Hills Room, Waller Creek Room and RPM Room. Parking will be validated for Emotional Support Center visitors.

Both locations are open Friday, March 14 and Saturday, March 15 from 10am to 8pm.

The jointly-operated center will focus on providing counseling and emotional support to SXSW staff and volunteers, as well as residents or visitors who were impacted by the incident in which a car ran through barricades and killed two people and injured 23 others.

The Red Cross is also operating information assistance phone lines to help impacted individuals connect with loved ones or to talk with a counselor by phone. Call the Red Cross at 1-800-928-4271.

Other resources and ways to give:

  • The Blood Center of Central Texas (Type O & Type O Negative): 512-206-1266
  • APD Victim Services can be reached at 512-974-5037
  • Witnesses should call APD at 512-974-5186 or email

Monetary donations to support relief services can be made to the SXSW Cares Fund. The SXSW Cares Fund will help people affected by the events of March 13. The funds will be disbursed to those most affected through a community-based process. Donate at