SXsocial is the way to meet and network with registrants before, during and after the event. This year we have made it even easier to find your colleagues, clients, partners, or new connections among SXSW registrants. You can search by name, position, company, country, industry and more. Find someone you are interested in meeting? Send them a message or "star" them to mark them as a favorite for later.

Put together your profile with a bio, tag yourself with interests and use "My Links" to show other users where they can learn more about you or your company and connect with you before the event.

Using SXsocial, registrants can also upload a badge photo, make or change hotel reservations, claim SXSwag and update contact information.

Make sure you register to attend and sign in to SXsocial often to discover new business connections as you plan to make the most of your SXSW 2012 experience!

New for SXsocial in 2013: anyone, even users not registered to attend SXSW 2013, can use SXsocial claim free SXswag. Get great deals from InMotion hosting, HuluPlus and more!