Video Spotlight: A&R for Music-Tech

Written by Rory Burbeck | Friday, Jun 20, 2014

You’ve (probably) heard about this before: how the rise in digital technology has clearly disrupted the music industry over the last 15 years. How the entities in this business (artists, managers, labels, etc.) have spent a large part of the past decade and a half scrambling to adjust. But in recent years, a new type of A&R has emerged to help bridge the gap.

No, this breed of A&R rep isn’t searching for the next “big thing.” Instead, they’re essentially facilitating the relationship between their clients and music-tech companies. Or, put more simply, figuring out the best digital avenues for exposing the artists they represent to more potential fans.

Want to learn more? Five industry professionals who work in these roles assembled for an informative session on the topic at SXSW in March. If you’re hooked on the short preview above, please click here for the full session, now available on YouTube.

If you're interested in hosting your own panel at the SXSW 2015 Music and Media Conference, now is the time to hone in your ideas! SXSW PanelPicker opens Tuesday, July 1. Click here to learn more about the panel selection process.