Photo credit: Earl Gibson/Wired Images/Taco Bell

Taco Bell®, a new sponsor for SXSW 2013, handed the cameras and control over to its fans to film its first-ever crowd and social-sourced Rockumentary starring Passion Pit and Wildcat! Wildcat!, during their live performances at Hype Machine’s Hype Hotel earlier this week. Through Taco Bell’s social media fan base and a unique partnership with Twitter, the brand will support the creation of an experimental film that will debut this summer, tentatively titled "Feed the Beat®: SXSW 2013," under the direction of acclaimed documentarian Sam Jones using footage captured and shared by passionate fans socially and showcasing great music.

Snoop Lion and The King of Spring Break

Good afternoon! We have a day of streaming so killer I can hardly contain my excitement. And neither can the King of Spring Break from the looks of it.

Head on over to the International Day Stage in Exhibit Hall D of the Austin Convention Center or tune your computers in at noon to catch a day of global goodness with the following acts.

Photo Courtesy of JW Walthall Craving some grub after a long night of SXSW showcases and parties? You’re in luck! SouthBites, the official SXSW food court is open until 2:30am.

With a great selection of food trucks, curated by Paul Qui and SXSW, located on the corner of Rainey and Driskill, SouthBites is the perfect place to satisfy your late night cravings.

photo by Lisa Hause

Welcome to Friday, Friday, gotta get down on Friday... Here are many interesting things for you to do with your time on earth.

Registrants are invited to enjoy a complimentary Bloody Marys Breakfast with Tito's vodka and free breakfast tacos (both Austin staples) while they last from 10:30-11:00 AM on Saturday morning at the Radio Day Stage in Ballroom D of the Convention Center. Immediately following that is an interview with white-hot hip hop sensations Macklemore & Ryan Lewis in the same room. Shake off what ails ya Saturday morning with this one-two punch in the soothing confines of the Day Stage!

2013 Showcasing Artist Matthew E. White

Tonight don't miss the Red Ryder Entertainment showcase. This show features some extremely talented indie pop up and comers from start to finish. This Chicago booking agency boasts 8 years of business, over 50 artists on their roster and return to SXSW yet again with an amazing representation of talent. Opening tonight's show is founding member of Avi Buffalo, Rebecca Coleman's project Pageants who has already garnered much accolade for their single "Musings of The Tide." Then it's on to the romantic stylings of Portland's Radiation City followed by the contagious and dancy tunes of Canadians Royal Canoe. The show finishes strong with three heavily anticipated SXSW performance from buzzing acts On An On, Norway's Highasakite and Matthew E. White.

Dave Stewart, Stevie Nicks and Dave Grohl at this afternoon's In Your Dreams premiere. photo by Michael Buckner/Wire Image

Welcome welcome boys and girls. Loads of things occurring in the time that starts with PM. Here are some very nice options for your reading happiness.

Information Station