Brita has officially teamed up with SXSW to encourage a passionate community of music artists and fans to pledge to reduce waste in Austin, Texas and beyond. The partnership with SXSW is the next step in Brita’s mission to empower artists and fans to make small changes that will have a positive impact on the environment.
If you're looking to take a break from the bustle of downtown, head to the SXSW Urban Oasis Presented by Brita® to relax, rehydrate and recharge using clean solar power in the comfort of the environmentally responsible lounge. This annual favorite (formerly known as the Green Zone) is centrally-located at 7th and Red River in the heart of SXSW Music, offering free Brita FilterForGood® Nalgene bottles and filtered water, a solar-powered cell phone charging station, plenty of seating, shade, greenery and more. Brita® eliminates the need for nearly 10,000 disposable bottles at the 2013 SXSW Urban Oasis.