Between films, showcases, panels and everything in between you've got thousands of choices at SXSW. It can be a bit overwhelming, but it doesn’t have to be. To get help navigating the conference, stop by the Esurance Glove Box at the Austin Convention Center. Once there, answer a few simple questions to get your daily SXSW itinerary — custom built just for you.

Photos by Michael Weintrob & Piero F Giunti

Join us for a very special conversation between legends Bootsy Collins and Chuck D on Friday March 15 at 11:00AM in Room 18ABC of the Convention Center.

Doritos will host some of the boldest acts at SXSW this year, kicking off with a bold-school Thursday night featuring special hip-hop guests. For those not able to come to Austin, you’ll have plenty of chances to get in on the action.

SXSW Music Festival and The Rock and Roll Hall of Fame are pleased to announce the addition of John Fogerty. Fogerty will close out SXSW this year on a high note with a special performance Saturday, March 16 at ACL Live at the Moody Theater. This show with the legendary singer, songwriter and guitarist’s band comes as the excitement is building for the May 28 release of his new self-produced album for Vanguard Records, Wrote A Song For Everyone. A celebration of his iconic songbook, it is a collection of 12 classics and deep tracks from his remarkable canon of hits recorded in collaboration with other artists such as Dawes, Foo Fighters, Keith Urban and Jennifer Hudson and more , plus two brand new solo songs. Other artists on the bill include Bobby Bare Sr, Wheeler Brothers, Junior Brown and True Believers.

Image Courtesy Dr. Martens

From Surfer Blood and Killer Mike, to METZ and WAVVES. Dr. Martens is partnering with Filter Magazine to bring you two full days and nights (March 14-15, 2013) of incredible music at Bar 96 on Rainey Street! Dr. Martens has been a part the music landscape for over 5 decades, and we're excited to have them be a part of SXSW 2013. Come experience the next chapter of Dr. Martens in music by joining Dr. Martens and Filter Magazine for some unforgettable performances and more memories!

RSVP at filtermagazine.com/sxsw2013drmartens.

Get your swag from SXsocial! After you pick up your big bag, don't forget to claim your SXswag! Physical inserts have been replaced by eco-friendly digital versions, eliminating excess waste.

Available via SXsocial, anyone can access swag, although registrants can unlock extra items. Offers include:

Log in to SXsocial today and get some swag!

Following on the heels of their panel announcement, Depeche Mode have confirmed their first ever showcase at SXSW on Friday, March 15th. Presented by Yahoo!, this exclusive show will take place at Austin’s Brazos Hall with Depeche Mode scheduled to take the stage at 10pm. The concert will give lucky fans an exclusive preview of the band’s new album, Delta Machine, which is due out on Columbia Records on March 26th.

photo by Michael Brown

Welcome to SXSW good people! What's Happening! is a look at a handful of Conference and Festival events published twice daily. With so much going on out there, we offer this handy guide full of groovy suggestions but it's just a drop in an ocean of kick-ass programming.

Some helpful informationals: