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Pacific Air - "Float": SXSW 2013 Showcasing Artist

There's nothing typical about Pacific Air. Even while growing up in Southern California, brothers Ryan and Taylor Lawhon didn't learn about music via the usual staples, but rather through their mother’s unconventional taste in music.

"For most people, classic rock is nostalgic since that's what their parents listened to," exclaims Ryan. "For us, it's Enya, Deep Forrest, Laurie Andersen, and Ray Lynch because that's what our mom played in the house. New Age was our primary music knowledge as kids, and it definitely left an imprint."

LITE - "Bond": SXSW 2013 Showcasing Artist

LITE are a four-piece instrumental rock band formed in Japan in 2003. The band are known for their thrilling and emotional compositions, progressive, edgy riffs and complex rhythms. Their explosive live show and tireless touring in the US, Europe and Asia along with worldwide album releases have brought acclaim from all quarters. The band have released three full length albums and several EPs including "Illuminate" (2010 recorded by John McEntire) and 2012's "Past Present Future" which featured Caroline from Mice Parade and appearances at Fuji Rock Festival and SummerSonic.

Calvin Love - "Missions": SXSW 2013 Showcasing Artist

Calvin Love’s music—the way it sounds—gives away the process responsible for its creation. Its sparse musical landscape is populated by thin guitars, electronic drums, and occasionally vintage synthesizers, which add a wooly, electronic warmth to the focused, slender arrangements. The lo-fi, cassette, 4-track fidelity sets a very particular ambiance throughout New Radar, one that Love’s extremely comfortable in. The music sounds far away, isolated, like an intimate transmission generated via either antique or alien technology. It’s somehow both retro and futuristic.

SuiseiNoboAz - "E.O.W": SXSW 2013 Showcasing Artist

SuiseiNoboAz started 2007 Summer. The torio band from Takadanobaba Shhinjuku Tokyo. They have appeared on various events including large-sized festivals(FUJI ROCK, ARABAKI, etc...)in Japan, and on overseas artist's Japan tour support(Cursive, mydisco, etc...). Funk, Blues, Folk, Alternative, Hip-Hop, etc are taken in their sound. SuiseiNoboAz is uniquely observed as a best next-generation Japanese rock band by overwhelming live performance.

Truth Universal ft. Suave, Evelyn Song - "Invent the Future": SXSW 2013 Showcasing Artist

NEW ORLEANS-- A staple in the New Orleans Hip Hop community, Truth Universal has been a leader on the southern Hip Hop scene for more than a decade. While he calls the flourishing New Orleans Hip Hop underground home, Truth has an international perspective that he brings to his music through his birth and childhood in Diego Martin, Trinidad.

Truth has shared the stage with the likes of Talib Kweli, dead prez, Mos Def, The Roots, Alanis Morrissette, Michael Franti, Immortal Technique, Luciano, Zion I and many more.

Make SXSW Yours

Created by chris on March 8, 2013

Between films, showcases, panels and everything in between you've got thousands of choices at SXSW. It can be a bit overwhelming, but it doesn’t have to be. To get help navigating the conference, stop by the Esurance Glove Box at the Austin Convention Center. Once there, answer a few simple questions to get your daily SXSW itinerary — custom built just for you.

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