There are lots of you-had-to-be-there moments at SXSW; when so many people from the film, interactive, music and comedy worlds hang out in the same place, amazing things happen. If only there was some way to record it all...

English producer and electronic musician Andy Stott twists the knobs like nobody's business. His throbbing beats will send you into an afternoon trance that leave you staring out the window wondering why the sky just turned bluer… how the cars are suddenly racing down the street in time to the sounds.

Stott has released three albums on Modern Love and scads of EPs. The prolific gent brings his clever melodies to our shores on Wednesday, March 13 at Elysium.

2013 SXSW Showcasing Artist Jovanotti

Italian rapper/singer-songwriter Lorenzo "Jovanotti" Cherubini will be making his SXSW debut at this year's festival. Known for his heavy presence in the global music scene, Jovanotti has a fan base that spans well across the Atlantic. His impressive 25 year-long career boasts collaborations with other renowned artists such as Ben Harper, The Beastie Boys, Michael Franti, and Bono.

2013 Showcasing Artist Ólafur Arnalds

Universal Music Group and Decca Label Group will present an evening of classical and jazz music at St. David's Bethell Hall on Wednesday, March 13th, 8pm-11pm. This official SXSW showcase includes Grammy nominated Israeli mandolinist Avi Avital, who is well-known for his renditions of Baroque-era music, Swiss duo Nik Bärtsch and Sha, who perform a mix of composed and improvised jazz music, and Icelandic ex-hardcore drummer turned composer Ólafur Arnalds.

Back again for SXSW 2013, Built features another exciting series of discussions featuring innovators and creators. Join us at Next Stage for this Make & Tell event as these builders reveal their design process and showcase their inventions. Stick around after their short presentations for a meet and greet with the designers and their creations!

We are proud to announce American Airlines as the Official Airline Sponsor of SXSW Music, Film and Interactive.

Take a break from the hustle and bustle to enjoy comfort and connectivity in the #newAmerican Lounge, located on the first floor of the Austin Convention Center. American is all about amenities that keep you relaxed and connected, and the #newAmerican Lounge will provide comforts that make your SXSW experience even better.

DIRECTV announces its first original series, the sexy, daring thriller ROGUE, premiering April 3 on AUDIENCE network. And as a SXSW registrant you have access to an official SXSW Rogue Watching Party on Friday, March 15 from 3-7PM in the Elixir Lounge at TenOak.