South By Southwest Music News

Thursday Dec 18th, 2014

McDonald’s Showcasing Digital Chops at SXSW 2015

Written by SXSW Sponsors

By Atif Rafiq Chief Digital Officer, McDonald's

Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know...

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