South By Southwest Music News

Thursday Nov 20th, 2014

Apex Brasil Launches SXSW 2015 Initiative

Written by Corinna Burford

Tuesday night, November 18 in São Paulo, the Brazilian government trade and export agency, APEX launched their SXSW 2015 initiative.

Professional associations representing film, television, advertising, gaming, music and startups gathered for drinks and networking at Barsa, a rooftop bar in São Paulo’s rejuvenated historic downtown area. Brazilians at...

Thursday Nov 20th, 2014

Music Conference Spotlight: The (Real) Market Value of a Music Placement

Written by Rory Burbeck

Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.

So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...