South By Southwest Music News

Friday May 15th, 2015

Redefining Consumer Experience through Meaningful Ideas

Written by Tessa Meriwether

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

Thursday May 14th, 2015

Audio Recap: Public Relations, Public Radio, & Music

Written by Bobby Nall

The sprawling world of public radio in the US can be a challenging entity to pitch your music to. With huge audiences (12-13 million/week!), and wildly eclectic musical tastes represented, the potential for exposure on NPR is fantastic, but according to the insiders here, you really need to tailor your...