South By Southwest Music News

Wednesday May 20th, 2015

Announcing SXSW Eco Biomimicry Speaker Janine Benyus

Written by Amanda Shaftel

SXSW Eco is thrilled to announce Janine Benyus, co-founder of Biomimicry 3.8, as a speaker for the biomimicry track, Nature, Innovation + The Future of Design!

Janine Benyus is a biologist, innovation consultant and co-founder of Biomimicry 3.8. In Biomimicry, she names an emerging discipline that emulates nature's designs...

Friday May 15th, 2015

Redefining Consumer Experience through Meaningful Ideas

Written by Tessa Meriwether

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

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