Is internet radio ready to take-off? A lot of people will tell you that it already has. Pandora has been around for nearly nine years now, and the company most recently made headlines by announcing that it’s backing off its lobbying efforts to push the Internet Radio Fairness Act through Congress. Apple is already gaining traction with iTunes Radio, which launched earlier this fall. Even SXSW is getting in on the action - SXSWfm launched earlier this year and we covered the internet radio boom in the November issue of SXSWorld Magazine. This much is clear: people are listening.
Back in September, Edison Research released a study indicating a substantial shift in the way the American population listens to radio. More than half of Americans (53%) listen to internet radio to some extent - this isn’t the most telling statistic, however. 67% of respondents are listening to internet radio more than the previous year while only 23% are listening to more AM/FM radio. This tells us that people are migrating to internet radio faster than ever, and whether you’re a musician or a marketer, you need to be ready.
You can be prepared for upcoming growth in internet radio if you’re attending the SXSW Music and Media Conference this coming March! There will be quite a few panels that focus on trends in internet radio and how artists, labels, and advertisers can adjust in this rapidly changing environment. You can find the list of those panels below and we hope to see you at SXSW 2014!
Maria Sciarrino (shown above) will be on the Getting Your Music Heard in the Streaming Age panel. Photo by Jim Antich.