Have no fear - pop music is alive and well at this year's SXSW Music Festival. From moody twee jams to the dreamiest piano goddesses and everything in between, today's Four on the Floor whisks you away to the wonderful world of indie pop and twee.
Ski Lodge is the Brooklyn-based brainchild of singer/songwriter/multi-instrumentalist Andrew Marr. Marr mixes some oh-so sunny riffs over melancholy lyrics to create their 2013 debut Big Heart, the hazy twee soundtrack to all of your future loft parties.
RIYL: Merchandise, Beach Fossils
Australian songstress Gossling is enchanting her native Melbourne (and now the rest of the international crowd) with her dreamy, slow-motion piano pop. After much anticipation and many singles featured on shows like Gossip Girl and Offspring, her debut Harvest of Gold was released November 2013.
RIYL: Lorde, CocoRosie
Don't know of any Canadian female indie pop duos consisting of an opera sing and a bassoonist? Well now you do. Sidney York kicks pop music up an energetic and bizarre notch, with extreme musical detail you'd expect from self-proclaimed "former band geeks."
RIYL: Tegan and Sara, Metric
What began as demos recorded during singer-songwriter Dave Munro's enlistment with the US Navy has morphed into Air Traffic Controller, Munro's Boston-based indie rock project. Air Traffic Controller's folksy pop rock has garnered major attention from the likes of MTV, NBC Television, and Disney World Resorts.
RIYL: The Decemberists, Arcade Fire
Keep up with the list of showcasing artists here.
Ski Lodge photo courtesy of the artist
Gossling photo courtesy of the artist
Sidney York photo courtesy of the artist
Air Traffic Controller photo courtesy of the artist