Very briefly, what do you do and what is your session about?
I am a DJ/producer who specializes in collaborative remix projects (The Roots, Q-Tip, Mary J. Blige) that tell an artist’s story as an “audio documentary.” I also curate and produce music for the NBA’s Brooklyn Nets. My session is a collaboration with USC Professor Josh Kun that combines a lecture with a live DJ set to explore mixing music (and the DJ crossfader) as a new metaphor for mixing cultures in society.
How/why did you get started in the music industry?
My father was a professional songwriter and my love for hip hop dates back to early childhood. Turning hip hop records over to discover sample sources sparked my passion for discovering music, and mixtapes became my vehicle to share that passion—and the stories behind my favorite songs—with the world.
How many years have you attended/spoke at SXSW in the past? If this is your first time at SXSW, what are you expecting?
I’m expecting sensory overload.
Best thing that’s happened in music in the last year?
Favorite new app/service/tech development in music?
The growth of the streaming platforms like Spotify and Beat Music.
What’s the biggest issue facing the music business today? Can it be overcome?
Finding a way to legitimize the underworld of unlicensed mixtapes so DJs get their due and proper.
What’s the last live show you saw that floored you?
The #YEEZUS tour. Production value was off the charts.
Favorite moment/weirdest thing you saw from a past SXSW?
Prince & A Tribe Called Quest playing a secret show together.
What artist(s) are you most looking forward to seeing perform at SXSW 2014?
All the hungry young bucks.
Tacos or BBQ?
Tacos no question. I grew up in L.A.
Hear J Period on The Art of the Crossfade on Wednesday, March 12 beginning at 2pm in Austin Convention Center Ballroom E.
Photo by Mike Schreiber