There seems to be a shift in the way people view food, and it draws from indie rock culture. The opening line describing the Indie Food is the New Indie Rock panel at the 2014 SXSW Music Conference says it best: “The thrill of discovery and sense of ownership experienced by finding a new band now applies to finding a new small batch bourbon, pop-up restaurant, or food truck.”
In many ways, the sense of excitement and community one can find at a music festival or in a local music scene has shifted to indie food, and many entities within the music biz are leading this change. During this particular session at SXSW 2014, our speakers used their years of experience in both industries to discuss why the sense of loyalty that used to be widespread across indie rock audiences has partially transferred to food.
Click here to watch the full session.
Gallery & teaser photos by Cal Holman