Video Spotlight: Resurrecting Jerry Garcia

Written by Rory Burbeck | Friday, Sep 12, 2014

Jerry Garcia, founding member of the Grateful Dead, played a huge role in creating the extremely social Deadhead culture around the band. That culture took on a life of its own, and it lives on in this digital world thanks in part to the interactive, user-friendly Jerry Garcia website created by digital agency Critical Mass.

During the Stronger Than a Séance: Resurrecting Jerry Garcia convergence session at the 2014 SXSW Music Conference, our speakers explain how they helped renew the legacy of one of America’s most cherished musical icons by creating an “extraordinary digital experience.”

Click here to view the full video.

Don't miss out on uniquely exciting sessions like these at the 2015 SXSW Music Conference, March 17 - 22. The first registration deadline is today, so your make your plans to attend now and save!